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Driving Traffic to Your Website

Driving traffic to your website can seem like a daunting task, but it doesn’t have to be! With the right plan of action, you can create increased engagement with users, therefore opening the doors to more clients for your business.

These tips can help take your website and business to the next level.

Prioritize Usability

Of course, the glitz and glam of your website layout can be intriguing and exciting to the eye, but it does no good if the website is difficult to navigate. Having a well-structured website is vital to creating a positive user experience. In addition, having a responsive website is essential considering the broadening use of mobile devices. Whether users are utilizing your website on a laptop, cell phone, or tablet, easy navigation across all platforms is key.

Social Media

Now this seems like a given but is often overlooked. Social media has been and continues to be on the rise. This is one of the most popular marketing tools available and is mostly free! Promoting content from your website such as upcoming events and blog posts can then drive traffic to your website. Social media is a support to website trafficking, not a substitute. Use it effectively, and don’t forget to make your content shareable!


Online engagement heavily relates to social media use. It’s simple, the more you engage, the more exposure you get. Increased exposure could lead to more traffic to your website! Get active in your online groups within your industry, and comment on posts here and there. Be sure your engagement is purposefully and sincere. Make your voice heard in the virtual world.

Email Marketing

Email marketing is an incredible way to stay in touch with clients. Useful information can be provided with just the click of the “send” button. This is another opportunity to provide useful links to your website on the content you choose to promote. Again, another chance to drive traffic to your website. Considering we all get bombarded with tons of emails daily, be sure to carefully choose an intriguing subject line in your email. Getting your audience members to actually open the email is an important first step!

Keep in mind driving traffic to your website won’t happen overnight. It can take months before you see substantial results, and that’s okay! Creating a plan and sticking to it can boost your rankings in search engines and in turn, better your business. Plus, with the help of Bridge Loan Network, we can provide you with a custom application link for your website to capture leads for potential clients.